Video encourages support for local businesses in COVID-19 pandemic


Local business leaders are encouraging community members to shop, stay, eat and play local while taking precautions to prevent the COVID-19 pandemic from spreading.

The Daily Record is reinforcing its #SpendLocalHarnett public awareness campaign with a video that encourages our residents to support local business while emergency orders designed to protect public health limit many consumer services.



“While health and safety are paramount, the coronavirus is changing the way local businesses operate and could do long-lasting damage to their bottom lines unless we make a conscious effort to support our business community,” said Shana Hoover, vice president of sales and marketing for Restoration NewsMedia and creator of the #SpendLocalHarnett campaign.

Gov. Roy Cooper's March 14 executive order shut down bars statewide and limited restaurants to offering drive-thru, curbside and carryout service.

Another executive order that took effect Wednesday limited gatherings to 50 people or fewer and temporarily closed barbershops, salons, movie theaters, live performance venues, health clubs, arcades and bowling alleys, along with other entertainment and personal care businesses.

The #SpendLocalHarnett video features Renee Jackson of Jernigan’s Nursery & Trafing Post; Sherry Baysa of Sherry’s Bakery; Corbin Sorrell of Sorrell’s Cabinets; Max Miller of Miller’s Paint and Parts; Dustin Hudson of The Medicine Center; Kendall Wood of Western Sizzlin’; Donna Pope and Peggy McCorquodale of Hudson’s Jewelry; Rhonda Rios of Pizza Inn; David Hair of Floor Talk; and Kathy Johnson of Tart’s Produce.

The Daily Record produced the video as a public service to promote local businesses in the face of an unprecedented economic challenge, said Keven Zepezauer, publisher of the Record and president and CEO of Restoration NewsMedia.

“Our restaurants, shops and service businesses are part of Harnett’s fabric, and we need to support them so they can continue to employ people and pump money back into our local economy,” Zepezauer said. “We encourage everyone to self-isolate and practice social distancing in public places, but there are still ways to shop and eat local while staying safe.”

Some businesses are offering delivery services or encouraging orders through DoorDash. Boosters also recommend purchasing gift cards to provide cash flow for businesses that are temporarily closed and using them after the COVID-19 health restrictions are lifted and regular operations resume.

Record Sports Editor Donnell Coley and Videographer Tony Feagin recorded the business' messages, with Feagin editing the video.

The #SpendLocalHarnett video is available on and on YouTube via this shortened link


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