MIND YOUR BUSINESS

Businesses learn how to pivot and stay strong

Posted 3/12/21

One year. What were you doing a year ago? A small time span that seems so long as we continue to face challenges due to COVID-19.

Throughout 2020, businesses were met with difficulties that no one …

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MIND YOUR BUSINESS

Businesses learn how to pivot and stay strong

Posted

One year. What were you doing a year ago? A small time span that seems so long as we continue to face challenges due to COVID-19.

Throughout 2020, businesses were met with difficulties that no one would have ever imagined, but there is optimism ahead. Businesses are finding ways to interact with their customers in new ways, rather than relying solely on face-to-face interactions. This is a silver lining amongst the pandemic. Businesses are exploring new platforms and resources all while selling the same products and services.

Customer relationships keep small businesses in business. Creating new ways to communicate with customers has been ever pivoting to maintain business throughout the pandemic. Zoom, Google, Messenger, and Facebook are just a few platforms small businesses have utilized in 2020-2021 that will change the way they advertise and function forever.

A small business pre-2020 looks very different than a small business in 2021. Today, a digital presence is necessary to reach potential customers. The way customers shop, buy, and promote local businesses is done so on a more digital level than ever before. It is important for the business to express who they are through digital platforms to ensure the best product and customer experience can be met.

The notion of getting back to normal is something that needs to be altered to getting into a new normal. A new normal that embraces technology all while maintaining personal relationships that our business community has worked so hard to create.

Shopping local is still vital to our local economy, and we need to support all efforts put forth from our small businesses to remain open to serve our community. I encourage you to visit business websites, like and share Facebook pages of your favorite businesses, and shine a positive light on all ventures that our small business community are embarking upon. As restrictions ease and more businesses are back open at larger capacities, be thankful that they are still open and have weathered the storm through new ways of operating.

I personally thank all the small businesses in our area for learning how to pivot and stay strong through an ever-changing world.

Mari-inetta Pavlic is Central Carolina Community College’s Small Business Center Coordinator in Harnett County and Triangle South Enterprise Center director. Send comments or column ideas to Mari-inetta Pavlic at mpavlic@cccc.edu.

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