Networking tips for small businesses


We have all heard the phrase, “It’s not what you know, but who you know.” How can you be sure to know the right people to help your business succeed? A small business owner needs to surround himself with people who can positively contribute to his or her small business. Networking with other business owners and community leaders provides a way to do just that, but how should one network? These three simple steps will give an advantage to begin your networking for your small business.

1. Network within your community — community meaning both where you live and the kind of business you own or would like to pursue. Local businesses may consider joining their local Chamber of Commerce as well as a trade organization related to their field of expertise. For example, Triangle South Enterprise Center is a member of local chambers as well as the N.C. Business Incubation Association. These organizations give us connections we would otherwise not have to help our incubator succeed.

2. Attending existing events to broaden your scope and meet new people is a wonderful way to network as well. Take advantage of local meetups to engage a new perspective, and a possible new connection that may help your small business thrive.

3. Be prepared to talk shop when meeting new people. When asked what kind of business you are in, have an answer that will be remembered. First impressions are most important, so do not let an opportunity pass you by because you were not prepared.

Following these simple steps will help you gain confidence in yourself and promote your business well to others, which may lead to new connections and a more successful business.

To learn more about Triangle South Enterprise Center, visit in person at 600 S. Magnolia Ave. in Dunn, or visit online at

Mari-inetta Pavlic is Small Business Center coordinator in Harnett County. Send comments or column ideas to Mari-inetta Pavlic at


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