Biscuitville broke ground Wednesday at two new locations including one in Harnett County.
The location in Harnett County is in Spout Springs locate in the Oaks at North Gate shopping center next to Advance Auto Parts. The other location is on Grove Street in Fayetteville.
On hand were Biscuitville CEO Burney Jennings, Biscuitville President Kathie Niven and other representatives of Biscuitville.
Maurice Jennings founded the company in 1966, and stores originally sold bread and pizza. Years later, the company introduced biscuits during the morning hours. Customers’ reaction to the homemade biscuits was so great that the company decided to transition the restaurant’s core product from pizza to biscuits, and the Biscuitville brand was born.
Today, Biscuitville remains family-owned, and Mr. Jenning’s son, Burney Jennings, serves as chief executive officer. Headquartered in Greensboro, Biscuitville has 55 restaurants in North Carolina and Virginia. In recent years, as part of a growth phase for the company, Biscuitville has introduced several new menu items, such as their spicy chicken and honey biscuit and waffle sandwiches.
In 2015 Biscuitville launched and updated their brand identity and began a complete redesign of the company’s restaurants. This new, open layout replicates the charm of a southern barn and continues to feature a large window up front that allows guest to watch the biscuit making process. The new restaurant design also includes the following features, which can be found in the new Spout Springs and Fayetteville locations:
Exterior features resembling a reclaimed southern barn, with a tin roof, barn doors and gooseneck lights.